Category: Finance

Prove the Technology and the Market

At this point, you are feeling good about the problem opportunity and market you are going after. You have a good understanding of the customer and can give your elevator pitch confidently. What you likely don’t have is significant funding to get this venture off the ground! The key is getting the concept de-risked so that you…


Refined Business Models and Business Plans

You are now well on your way to product/market fit and have an initial elevator pitch in hand to bring to investors. The first thing they are going to ask you about is how you plan to make money. You should have some ideas on what the business model should look like but now it is…


Business Opportunity Size – How big should it be?

My business development process begins with identifying a problem or need you can address in a market. You can go through a thoughtful ideation to find a problem within an industry that is well suited to your technology concept/implementation, personal strengths, or passion. Before we dig into that it is helpful to understand how big an opportunity needs to be and what…