Category: Business

Categories: Business, Commercialization, Marketing, Product Management Posted on

Technology Business Development Process

Introduction: I have spent the past several years leading commercialization, portfolio strategy, and capture execution across complex aerospace and advanced technology programs. The following describes a repeatable framework for identifying, qualifying, and scaling new product and platform opportunities. This process is ideal for situations where … Continue readingTechnology Business Development Process

Categories: Business, Marketing, Sales Posted on

Sales Primer and the Decision Making Unit

I am not a traditional “salesperson,” and this is not a guide on how to sell. This is a practical framework to understand how buying decisions actually get made—particularly in complex, B2B environments. Most failed opportunities are not due to poor technology. They fail because … Continue readingSales Primer and the Decision Making Unit