{"id":230,"date":"2026-02-08T12:43:53","date_gmt":"2026-02-08T16:43:53","guid":{"rendered":"http:\/\/www.justinmcclellan.com\/blog\/?p=230"},"modified":"2026-04-07T14:02:35","modified_gmt":"2026-04-07T18:02:35","slug":"technology-product-commercialization-market-size","status":"publish","type":"post","link":"http:\/\/www.justinmcclellan.com\/blog\/2026\/02\/technology-product-commercialization-market-size\/","title":{"rendered":"Market Size & Revenue Math – What Actually Matters"},"content":{"rendered":"

My business development\u00a0process\u00a0begins with identifying a problem<\/a> or need you can address in a market. You can come from structured ideation<\/a>, domain expertise, or direct customer exposure. It should align with your technical capabilities, operating strengths, and access. Before doing any of that, you need to answer a more fundamental question:<\/p>\n

Is the opportunity large enough to matter?<\/strong><\/h3>\n

This is business. The objective is generating revenue and returns\u2014not building interesting technology, accumulating patents, or maximizing R&D spend.<\/p>\n

Start With Scale, Not the Ideas<\/strong><\/h3>\n

Before developing a business opportunity, you need to understand the scale required to justify the effort.<\/p>\n

A small team can build a solid business generating a few million dollars per year. That can be highly profitable and personally rewarding. However, that is fundamentally different from a venture-backed or capital-intensive opportunity.<\/p>\n

If external capital is required, expectations change:<\/p>\n