{"id":811,"date":"2026-04-10T13:31:55","date_gmt":"2026-04-10T17:31:55","guid":{"rendered":"http:\/\/www.justinmcclellan.com\/blog\/?page_id=811"},"modified":"2026-04-10T13:52:24","modified_gmt":"2026-04-10T17:52:24","slug":"posts","status":"publish","type":"page","link":"http:\/\/www.justinmcclellan.com\/blog\/posts\/","title":{"rendered":"Posts"},"content":{"rendered":"\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Latest Posts<\/h4>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"http:\/\/www.justinmcclellan.com\/blog\/2026\/05\/what-my-garden-taught-me-about-ai\/\">What My Garden Taught Me About AI<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"http:\/\/www.justinmcclellan.com\/blog\/2026\/04\/product-vs-platform-where-long-term-value-is-actually-won\/\">Product vs. Platform: Where Long-Term Value Is Actually Won<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"http:\/\/www.justinmcclellan.com\/blog\/2026\/03\/prove-the-technology-and-the-market\/\">Proving the Technology and the Market \u2014 De-Risking the Venture<\/a><\/li>\n<\/ul><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h4 class=\"wp-block-heading\">Categories<\/h4>\n\n\n<ul class=\"wp-block-categories-list wp-block-categories\">\t<li class=\"cat-item cat-item-16\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/category\/business\/\">Business<\/a> (11)\n<\/li>\n\t<li class=\"cat-item cat-item-10\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/category\/projects\/\">Projects<\/a> (7)\n<\/li>\n\t<li class=\"cat-item cat-item-1\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/category\/uncategorized\/\">Uncategorized<\/a> (1)\n<\/li>\n<\/ul><\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{}\" data-wp-interactive=\"core\/query\" data-wp-key=\"9\" data-wp-router-region=\"query-9\" class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li data-wp-key=\"post-template-item-235\" class=\"wp-block-post post-235 post type-post status-publish format-standard has-post-thumbnail hentry category-business category-commercialization category-marketing category-product-management\">\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><figure class=\"wp-block-post-featured-image\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/2026\/02\/technology-commercialization-process\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"750\" src=\"http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2015\/04\/tech-1024x768.jpeg\" class=\"attachment-large size-large wp-post-image\" alt=\"Technology Business Development Process\" style=\"object-fit:cover;\" srcset=\"http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2015\/04\/tech-1024x768.jpeg 1024w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2015\/04\/tech-300x225.jpeg 300w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2015\/04\/tech-768x576.jpeg 768w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2015\/04\/tech-1536x1152.jpeg 1536w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2015\/04\/tech-2048x1536.jpeg 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><h2 class=\"wp-block-post-title\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/2026\/02\/technology-commercialization-process\/\" target=\"_self\" >Technology Business Development Process<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Introduction: I have spent the past several years leading commercialization, portfolio strategy, and capture execution across complex aerospace and advanced technology programs. The following describes a repeatable framework for identifying, qualifying, and scaling new product and platform opportunities. This process&hellip; <\/p><\/div><\/div>\n<\/div>\n\n<\/li><li data-wp-key=\"post-template-item-838\" class=\"wp-block-post post-838 post type-post status-publish format-standard has-post-thumbnail hentry category-business category-food category-projects\">\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><figure class=\"wp-block-post-featured-image\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/2026\/05\/what-my-garden-taught-me-about-ai\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"915\" src=\"http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2026\/05\/garden-1-1024x937.jpeg\" class=\"attachment-large size-large wp-post-image\" alt=\"What My Garden Taught Me About AI\" style=\"object-fit:cover;\" srcset=\"http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2026\/05\/garden-1-1024x937.jpeg 1024w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2026\/05\/garden-1-300x275.jpeg 300w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2026\/05\/garden-1-768x703.jpeg 768w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2026\/05\/garden-1.jpeg 1450w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><h2 class=\"wp-block-post-title\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/2026\/05\/what-my-garden-taught-me-about-ai\/\" target=\"_self\" >What My Garden Taught Me About AI<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">When I moved out of the city, one of the biggest benefits of having a yard was the ability to grow a real garden. I had tried growing blueberries on a city balcony, with limited success. But after moving to&hellip; <\/p><\/div><\/div>\n<\/div>\n\n<\/li><li data-wp-key=\"post-template-item-829\" class=\"wp-block-post post-829 post type-post status-publish format-standard has-post-thumbnail hentry category-business category-commercialization category-product-management category-sales\">\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><figure class=\"wp-block-post-featured-image\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/2026\/04\/product-vs-platform-where-long-term-value-is-actually-won\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2026\/04\/parked-boeing-737-max-8-aircraft-at-renton-shutterstock_1518781022-1024x683.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Product vs. Platform: Where Long-Term Value Is Actually Won\" style=\"object-fit:cover;\" srcset=\"http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2026\/04\/parked-boeing-737-max-8-aircraft-at-renton-shutterstock_1518781022-1024x683.jpg 1024w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2026\/04\/parked-boeing-737-max-8-aircraft-at-renton-shutterstock_1518781022-300x200.jpg 300w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2026\/04\/parked-boeing-737-max-8-aircraft-at-renton-shutterstock_1518781022-768x512.jpg 768w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2026\/04\/parked-boeing-737-max-8-aircraft-at-renton-shutterstock_1518781022-1536x1025.jpg 1536w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2026\/04\/parked-boeing-737-max-8-aircraft-at-renton-shutterstock_1518781022-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><h2 class=\"wp-block-post-title\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/2026\/04\/product-vs-platform-where-long-term-value-is-actually-won\/\" target=\"_self\" >Product vs. Platform: Where Long-Term Value Is Actually Won<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Most business development teams focus on selling products. A product sale is a transaction. It may lead to repeat orders, upgrades, or adjacent work, but it is rarely as durable as winning position on a major aircraft platform. A platform&hellip; <\/p><\/div><\/div>\n<\/div>\n\n<\/li><li data-wp-key=\"post-template-item-290\" class=\"wp-block-post post-290 post type-post status-publish format-standard has-post-thumbnail hentry category-business category-commercialization category-finance category-marketing category-product-management\">\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><figure class=\"wp-block-post-featured-image\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/2026\/03\/prove-the-technology-and-the-market\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"572\" src=\"http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2016\/11\/ID-problem.jpeg\" class=\"attachment-large size-large wp-post-image\" alt=\"Proving the Technology and the Market \u2014 De-Risking the Venture\" style=\"object-fit:cover;\" srcset=\"http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2016\/11\/ID-problem.jpeg 800w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2016\/11\/ID-problem-300x215.jpeg 300w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2016\/11\/ID-problem-768x549.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><h2 class=\"wp-block-post-title\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/2026\/03\/prove-the-technology-and-the-market\/\" target=\"_self\" >Proving the Technology and the Market \u2014 De-Risking the Venture<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">At this point, you have selected a problem, validated the customer, defined a solution, and can articulate a clear value proposition and give an elevator pitch. What you likely do not have is significant investment. The objective now is to&hellip; <\/p><\/div><\/div>\n<\/div>\n\n<\/li><li data-wp-key=\"post-template-item-285\" class=\"wp-block-post post-285 post type-post status-publish format-standard has-post-thumbnail hentry category-business category-commercialization category-finance category-marketing category-product-management\">\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><figure class=\"wp-block-post-featured-image\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/2026\/03\/business-models-and-business-plans\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"612\" src=\"http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2016\/09\/biz-model.jpeg\" class=\"attachment-large size-large wp-post-image\" alt=\"Business Model Refinement \u2014 How This Actually Makes Money\" style=\"object-fit:cover;\" srcset=\"http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2016\/09\/biz-model.jpeg 768w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2016\/09\/biz-model-300x239.jpeg 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><h2 class=\"wp-block-post-title\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/2026\/03\/business-models-and-business-plans\/\" target=\"_self\" >Business Model Refinement \u2014 How This Actually Makes Money<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">At this stage, you are approaching product\/market fit. You have a defined problem, a validated customer, a solution concept, and a working elevator pitch. The next question\u2014especially from investors\u2014is simple: How do you actually make money? You likely already have&hellip; <\/p><\/div><\/div>\n<\/div>\n\n<\/li><li data-wp-key=\"post-template-item-280\" class=\"wp-block-post post-280 post type-post status-publish format-standard has-post-thumbnail hentry category-business category-commercialization category-marketing category-product-management\">\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><figure class=\"wp-block-post-featured-image\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/2026\/02\/refine-the-value-proposition-and-solution\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"520\" src=\"http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2016\/06\/value-prop.jpeg\" class=\"attachment-large size-large wp-post-image\" alt=\"Value Proposition &amp; Elevator Pitch \u2014 Making It Clear and Sellable\" style=\"object-fit:cover;\" srcset=\"http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2016\/06\/value-prop.jpeg 780w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2016\/06\/value-prop-300x200.jpeg 300w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2016\/06\/value-prop-768x512.jpeg 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><h2 class=\"wp-block-post-title\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/2026\/02\/refine-the-value-proposition-and-solution\/\" target=\"_self\" >Value Proposition &amp; Elevator Pitch \u2014 Making It Clear and Sellable<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">At this stage, you have identified a real problem, validated it with customers, and defined a solution that can address it. The work is not done. You now need to refine how that value is articulated and test whether it&hellip; <\/p><\/div><\/div>\n<\/div>\n\n<\/li><li data-wp-key=\"post-template-item-258\" class=\"wp-block-post post-258 post type-post status-publish format-standard has-post-thumbnail hentry category-business category-commercialization category-product-management\">\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><figure class=\"wp-block-post-featured-image\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/2026\/02\/solution-development\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"694\" height=\"441\" src=\"http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2016\/03\/marshaling-search.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Solution Development \u2014 Defining the Product, Model, and Viability\" style=\"object-fit:cover;\" srcset=\"http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2016\/03\/marshaling-search.png 694w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2016\/03\/marshaling-search-300x191.png 300w\" sizes=\"auto, (max-width: 694px) 100vw, 694px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><h2 class=\"wp-block-post-title\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/2026\/02\/solution-development\/\" target=\"_self\" >Solution Development \u2014 Defining the Product, Model, and Viability<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">At this stage, you have a small number of validated problem opportunities and a working understanding of the customers, their pain points, and how they perceive value.\u00a0Now the task is to define a solution that can solve, reduce, or eliminate&hellip; <\/p><\/div><\/div>\n<\/div>\n\n<\/li><li data-wp-key=\"post-template-item-266\" class=\"wp-block-post post-266 post type-post status-publish format-standard has-post-thumbnail hentry category-business category-commercialization category-marketing category-product-management\">\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><figure class=\"wp-block-post-featured-image\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/2026\/02\/problem-refinement-and-customer-surveys\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"452\" src=\"http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2016\/01\/crowd2-B-1024x463.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Customer Discovery \u2014 Validating and Refining the Problem\" style=\"object-fit:cover;\" srcset=\"http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2016\/01\/crowd2-B-1024x463.jpg 1024w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2016\/01\/crowd2-B-300x136.jpg 300w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2016\/01\/crowd2-B-768x348.jpg 768w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2016\/01\/crowd2-B.jpg 1520w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><h2 class=\"wp-block-post-title\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/2026\/02\/problem-refinement-and-customer-surveys\/\" target=\"_self\" >Customer Discovery \u2014 Validating and Refining the Problem<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">At this stage, you have identified several promising problems. The objective now is to validate, refine, and quantify those problems through structured research and direct customer engagement. This is where most opportunities either become real\u2014or fall apart. Start With Structured&hellip; <\/p><\/div><\/div>\n<\/div>\n\n<\/li><li data-wp-key=\"post-template-item-257\" class=\"wp-block-post post-257 post type-post status-publish format-standard has-post-thumbnail hentry category-business category-commercialization category-product-management\">\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><figure class=\"wp-block-post-featured-image\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/2026\/02\/problem-opportunity-identification\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2015\/11\/airplane-apron-markings-airport-63622885.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Problem Selection \u2014 Finding Opportunities That Matter\" style=\"object-fit:cover;\" srcset=\"http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2015\/11\/airplane-apron-markings-airport-63622885.jpg 800w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2015\/11\/airplane-apron-markings-airport-63622885-300x200.jpg 300w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2015\/11\/airplane-apron-markings-airport-63622885-768x513.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><h2 class=\"wp-block-post-title\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/2026\/02\/problem-opportunity-identification\/\" target=\"_self\" >Problem Selection \u2014 Finding Opportunities That Matter<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">As discussed previously, organizations resist change. That includes buying, implementing, and adapting to your product or service. People are busy, budgets are constrained, and new solutions introduce risk. To drive adoption, you must identify a problem that is sufficiently painful,&hellip; <\/p><\/div><\/div>\n<\/div>\n\n<\/li><li data-wp-key=\"post-template-item-242\" class=\"wp-block-post post-242 post type-post status-publish format-standard has-post-thumbnail hentry category-business category-commercialization category-product-management\">\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><figure class=\"wp-block-post-featured-image\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/2026\/02\/post-up-ideationbrainstorming-sessions\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"410\" src=\"http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2015\/07\/post-it.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Structured Ideation \u2014 Post-Up Sessions\" style=\"object-fit:cover;\" srcset=\"http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2015\/07\/post-it.jpg 550w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2015\/07\/post-it-300x224.jpg 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><h2 class=\"wp-block-post-title\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/2026\/02\/post-up-ideationbrainstorming-sessions\/\" target=\"_self\" >Structured Ideation \u2014 Post-Up Sessions<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">\u201cPost-Up\u201d ideation is a simple way to capture input from a team without turning a working session into an unproductive debate. It works well for identifying problems, refining opportunities, and generating solution concepts. The strength of the method is parallel&hellip; <\/p><\/div><\/div>\n<\/div>\n\n<\/li><li data-wp-key=\"post-template-item-230\" class=\"wp-block-post post-230 post type-post status-publish format-standard has-post-thumbnail hentry category-commercialization category-finance category-marketing category-product-management category-sales\">\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><figure class=\"wp-block-post-featured-image\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/2026\/02\/technology-product-commercialization-market-size\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"405\" src=\"http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2015\/02\/market-size-1024x415.jpeg\" class=\"attachment-large size-large wp-post-image\" alt=\"Market Size &amp; Revenue Math &#8211; What Actually Matters\" style=\"object-fit:cover;\" srcset=\"http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2015\/02\/market-size-1024x415.jpeg 1024w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2015\/02\/market-size-300x122.jpeg 300w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2015\/02\/market-size-768x311.jpeg 768w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2015\/02\/market-size.jpeg 1481w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><h2 class=\"wp-block-post-title\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/2026\/02\/technology-product-commercialization-market-size\/\" target=\"_self\" >Market Size &amp; Revenue Math &#8211; What Actually Matters<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">My business development\u00a0process\u00a0begins with identifying a problem or need you can address in a market. You can come from structured ideation, domain expertise, or direct customer exposure. It should align with your technical capabilities, operating strengths, and access. Before doing&hellip; <\/p><\/div><\/div>\n<\/div>\n\n<\/li><li data-wp-key=\"post-template-item-430\" class=\"wp-block-post post-430 post type-post status-publish format-standard has-post-thumbnail hentry category-aquarium-projects category-projects\">\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><figure class=\"wp-block-post-featured-image\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/2025\/03\/new-2-6gal-planted-aquarium\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"764\" src=\"http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2020\/08\/IMG_4049-1-1024x782.jpeg\" class=\"attachment-large size-large wp-post-image\" alt=\"New 2.6gal Planted Aquarium\" style=\"object-fit:cover;\" srcset=\"http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2020\/08\/IMG_4049-1-1024x782.jpeg 1024w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2020\/08\/IMG_4049-1-300x229.jpeg 300w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2020\/08\/IMG_4049-1-768x587.jpeg 768w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2020\/08\/IMG_4049-1-1536x1173.jpeg 1536w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2020\/08\/IMG_4049-1-2048x1564.jpeg 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><h2 class=\"wp-block-post-title\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/2025\/03\/new-2-6gal-planted-aquarium\/\" target=\"_self\" >New 2.6gal Planted Aquarium<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">My newest tank. I have been away from the hobby for ~10 yrs but good to be back. We spent some time in the country this spring and my son loved playing in the streams and river, catching trout fry&hellip; <\/p><\/div><\/div>\n<\/div>\n\n<\/li><li data-wp-key=\"post-template-item-774\" class=\"wp-block-post post-774 post type-post status-publish format-standard has-post-thumbnail hentry category-food\">\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><figure class=\"wp-block-post-featured-image\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/2024\/11\/bbq-smoked-turkey\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"750\" src=\"http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2026\/04\/IMG_4795-1-1024x768.jpeg\" class=\"attachment-large size-large wp-post-image\" alt=\"BBQ Smoked Turkey\" style=\"object-fit:cover;\" srcset=\"http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2026\/04\/IMG_4795-1-1024x768.jpeg 1024w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2026\/04\/IMG_4795-1-300x225.jpeg 300w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2026\/04\/IMG_4795-1-768x576.jpeg 768w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2026\/04\/IMG_4795-1-1536x1152.jpeg 1536w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2026\/04\/IMG_4795-1-2048x1536.jpeg 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><h2 class=\"wp-block-post-title\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/2024\/11\/bbq-smoked-turkey\/\" target=\"_self\" >BBQ Smoked Turkey<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">My new Thanksgiving tradition is the BBQ and smoke the turkey. Have dialed in the process over the last 3 Thanksgiving&#8217;s and I am hooked! I am using a standard propane grill so the key to the flavor is the&hellip; <\/p><\/div><\/div>\n<\/div>\n\n<\/li><li data-wp-key=\"post-template-item-363\" class=\"wp-block-post post-363 post type-post status-publish format-standard has-post-thumbnail hentry category-food category-projects\">\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><figure class=\"wp-block-post-featured-image\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/2018\/01\/sourdough-bread-baking\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2018\/03\/IMG_9380-1024x1024.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Sourdough Bread: Baking\" style=\"object-fit:cover;\" srcset=\"http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2018\/03\/IMG_9380-1024x1024.jpg 1024w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2018\/03\/IMG_9380-150x150.jpg 150w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2018\/03\/IMG_9380-300x300.jpg 300w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2018\/03\/IMG_9380-768x768.jpg 768w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2018\/03\/IMG_9380.jpg 1080w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><h2 class=\"wp-block-post-title\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/2018\/01\/sourdough-bread-baking\/\" target=\"_self\" >Sourdough Bread: Baking<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Assuming you have grown your own sourdough starter, you are now on your way to a delicious boule of bread! I follow Jim Lahey&#8217;s no-kneed recipe for bread but I substitute my starter for the yeast and I subtract our&hellip; <\/p><\/div><\/div>\n<\/div>\n\n<\/li><li data-wp-key=\"post-template-item-297\" class=\"wp-block-post post-297 post type-post status-publish format-standard has-post-thumbnail hentry category-business category-marketing category-sales\">\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><figure class=\"wp-block-post-featured-image\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/2017\/02\/sales-primer-decision-making-unit\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"452\" src=\"http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2016\/01\/crowd2-B-1024x463.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Sales Primer and the Decision Making Unit\" style=\"object-fit:cover;\" srcset=\"http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2016\/01\/crowd2-B-1024x463.jpg 1024w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2016\/01\/crowd2-B-300x136.jpg 300w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2016\/01\/crowd2-B-768x348.jpg 768w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2016\/01\/crowd2-B.jpg 1520w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><h2 class=\"wp-block-post-title\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/2017\/02\/sales-primer-decision-making-unit\/\" target=\"_self\" >Sales Primer and the Decision Making Unit<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">I am not a traditional \u201csalesperson,\u201d and this is not a guide on how to sell. This is a practical framework to understand how buying decisions actually get made\u2014particularly in complex, B2B environments. Most failed opportunities are not due to&hellip; <\/p><\/div><\/div>\n<\/div>\n\n<\/li><li data-wp-key=\"post-template-item-358\" class=\"wp-block-post post-358 post type-post status-publish format-standard has-post-thumbnail hentry category-food category-projects\">\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><figure class=\"wp-block-post-featured-image\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/2016\/05\/sourdough-bread-starter\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2018\/03\/IMG_9359-1024x1024.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Sourdough Bread: Starter\" style=\"object-fit:cover;\" srcset=\"http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2018\/03\/IMG_9359-1024x1024.jpg 1024w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2018\/03\/IMG_9359-150x150.jpg 150w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2018\/03\/IMG_9359-300x300.jpg 300w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2018\/03\/IMG_9359-768x768.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><h2 class=\"wp-block-post-title\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/2016\/05\/sourdough-bread-starter\/\" target=\"_self\" >Sourdough Bread: Starter<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">A few years back I started making sourdough bread. The key to sourdough is\u00a0growing your own yeast culture: starter. This starter is then used in place of store-bought instant yeast. The starter combined with a\u00a0rustic style of fermenting the bread&hellip; <\/p><\/div><\/div>\n<\/div>\n\n<\/li><li data-wp-key=\"post-template-item-310\" class=\"wp-block-post post-310 post type-post status-publish format-standard has-post-thumbnail hentry category-projects category-projects-scale\">\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><figure class=\"wp-block-post-featured-image\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/2011\/09\/custom-ho-scale-ct-dot-p32ac-dm\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"750\" src=\"http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2018\/03\/IMG_0514.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Custom HO scale CT DOT P32AC-DM\" style=\"object-fit:cover;\" srcset=\"http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2018\/03\/IMG_0514.jpg 1000w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2018\/03\/IMG_0514-300x225.jpg 300w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2018\/03\/IMG_0514-768x576.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><h2 class=\"wp-block-post-title\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/2011\/09\/custom-ho-scale-ct-dot-p32ac-dm\/\" target=\"_self\" >Custom HO scale CT DOT P32AC-DM<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Perhaps the most attractive locomotives out there\u00a0are\u00a0the Connecticut Department of Transportation P32AC-DMs. These modern passenger locatives are painted in a revival of the New Haven\u00a0McGinnis scheme. The mouthful locomotive designation includes the &#8220;-DM&#8221; as these unique P32s can run off&hellip; <\/p><\/div><\/div>\n<\/div>\n\n<\/li><li data-wp-key=\"post-template-item-78\" class=\"wp-block-post post-78 post type-post status-publish format-standard has-post-thumbnail hentry category-aquarium-projects category-projects\">\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><figure class=\"wp-block-post-featured-image\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/2011\/07\/diy-led-aquarium-lighting\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" src=\"http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2011\/07\/reef3-1.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"DiY LED Aquarium Lighting\" style=\"object-fit:cover;\" srcset=\"http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2011\/07\/reef3-1.jpg 400w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2011\/07\/reef3-1-300x225.jpg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><h2 class=\"wp-block-post-title\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/2011\/07\/diy-led-aquarium-lighting\/\" target=\"_self\" >DiY LED Aquarium Lighting<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Last week I put together a new LED lighting upgrade for my 8-gal Hex freshwater aquarium. The 8-watt screw in fluorescent wasn&#8217;t putting out enough light to grow plants. It might seem like 1-watt\/gal would be enough, but the bulb&hellip; <\/p><\/div><\/div>\n<\/div>\n\n<\/li><li data-wp-key=\"post-template-item-56\" class=\"wp-block-post post-56 post type-post status-publish format-standard has-post-thumbnail hentry category-food\">\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><figure class=\"wp-block-post-featured-image\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/2011\/04\/what-a-delivery\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"752\" src=\"http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2011\/04\/20110419_001-1024x770.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"What a Delivery!\" style=\"object-fit:cover;\" srcset=\"http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2011\/04\/20110419_001-1024x770.jpg 1024w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2011\/04\/20110419_001-300x225.jpg 300w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2011\/04\/20110419_001-768x577.jpg 768w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2011\/04\/20110419_001-1536x1154.jpg 1536w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2011\/04\/20110419_001-2048x1539.jpg 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><h2 class=\"wp-block-post-title\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/2011\/04\/what-a-delivery\/\" target=\"_self\" >What a Delivery!<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">This has to be the best fruit\/veggie box I have received yet from Boston Organics service. It is my standard $29 &#8220;dogma box&#8221; of local veggies: Apples, beets, cabbage, celery root, red onions, potatoes, black radishes, sunchokes, and white mushrooms&hellip; <\/p><\/div><\/div>\n<\/div>\n\n<\/li><li data-wp-key=\"post-template-item-16\" class=\"wp-block-post post-16 post type-post status-publish format-standard hentry category-uncategorized\">\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><h2 class=\"wp-block-post-title\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/2011\/03\/welcome\/\" target=\"_self\" >Welcome<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Welcome to the JustinMcClellan.com! Maintaining this occasionally as a place to post projects, business\/management concepts and other thoughts. Be sure to also visit my LinkedIn profile as well as my consulting firm Integracer Consulting. Thanks for visiting. <\/p><\/div><\/div>\n<\/div>\n\n<\/li><li data-wp-key=\"post-template-item-34\" class=\"wp-block-post post-34 post type-post status-publish format-standard has-post-thumbnail hentry category-aquarium-projects category-projects\">\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><figure class=\"wp-block-post-featured-image\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/2006\/07\/reef-aquarium\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"750\" src=\"http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2006\/07\/P1000589_2-1024x768.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Reef Aquarium\" style=\"object-fit:cover;\" srcset=\"http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2006\/07\/P1000589_2-1024x768.jpg 1024w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2006\/07\/P1000589_2-300x225.jpg 300w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2006\/07\/P1000589_2-768x576.jpg 768w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2006\/07\/P1000589_2-1536x1152.jpg 1536w, http:\/\/www.justinmcclellan.com\/blog\/wp-content\/uploads\/2006\/07\/P1000589_2.jpg 1600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><h2 class=\"wp-block-post-title\"><a href=\"http:\/\/www.justinmcclellan.com\/blog\/2006\/07\/reef-aquarium\/\" target=\"_self\" >Reef Aquarium<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Salt Water Reef Aquarium 10 Gallons About 2004 About 2005-2006 The tank, at its peak. I was using Brookline, MA tap water! A lot of work went into that coral. Closeup of the candy cane coral <\/p><\/div><\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Latest Posts Categories<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-811","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/www.justinmcclellan.com\/blog\/wp-json\/wp\/v2\/pages\/811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.justinmcclellan.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.justinmcclellan.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.justinmcclellan.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.justinmcclellan.com\/blog\/wp-json\/wp\/v2\/comments?post=811"}],"version-history":[{"count":8,"href":"http:\/\/www.justinmcclellan.com\/blog\/wp-json\/wp\/v2\/pages\/811\/revisions"}],"predecessor-version":[{"id":821,"href":"http:\/\/www.justinmcclellan.com\/blog\/wp-json\/wp\/v2\/pages\/811\/revisions\/821"}],"wp:attachment":[{"href":"http:\/\/www.justinmcclellan.com\/blog\/wp-json\/wp\/v2\/media?parent=811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}